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Introduction
Choosing the right CRM for your business involves understanding not just features but also pricing and value. This 2025 comparison dives into Freshworks CRM (formerly Freshsales) and Zoho CRM to help businesses evaluate their options with a clear pricing perspective.
Overview of Freshworks CRM and Zoho CRM
Freshworks CRM emphasizes simplicity, AI-powered sales automation, and seamless multichannel engagement. It offers competitive pricing tiers optimized for sales teams looking for fast implementation and modern UX.
Zoho CRM is a comprehensive, highly customizable CRM part of a large suite of business apps. It excels in deeper automation, extensive integrations, and scalability across various business functions, from sales to marketing and support.
Pricing Tier Comparison
| Plan | Freshworks CRM (per user/month) | Zoho CRM (per user/month) |
|---|---|---|
| Free Plan | Free (basic CRM features) | Free (up to 3 users, basic features) |
| Entry Level | $15 (Growth Plan) | $14 (Standard Plan) |
| Mid Level | $39 (Pro Plan) | $23 (Professional Plan) |
| Enterprise | $69 (Enterprise Plan) | $40 (Enterprise Plan) |
| Ultimate (Zoho Only) | – | $52 (Advanced analytics and support) |
AI and Automation
Freshworks includes Freddy AI starting with the Pro Plan offering predictive lead scoring, deal insights, and content assist. Zoho’s Zia AI requires Enterprise level and offers scoring, anomaly detection, and intelligent assistance.
Support and Onboarding
Freshworks offers 24/5 support across all paid plans including onboarding assistance with dedicated account planning. Zoho charges extra for premium support and onboarding, which can add to the total cost.
Key Differences
- Freshworks provides strong email capabilities and CPQ customization at lower prices.
- Zoho CRM has broader application ecosystem and also includes marketing, support, and finance apps in its suite.
- Zoho’s pricing plans offer more advanced analytics and customization options at higher tiers.
- Freshworks offers bundled onboarding and support with no additional cost, beneficial for new users.
Conclusion
Freshworks CRM is attractive for SMBs who want AI-powered sales automation with straightforward pricing and support. Zoho CRM is more suited for businesses looking for a comprehensive suite that can scale across departments and need advanced customization. Choosing the right CRM depends on business size, technical needs, and budget considerations.
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